April 17 2026 | Yerevan
DANIEL SIEBERG
Masterclass
The Next-Gen Company:
Designing Cultures that
Attract All Ages
The Next-Gen Company:
Designing Cultures that
Attract All Ages
As part of the WORLD’S TOP SPEAKERS IN ARMENIA initiative — a Skill project launched in 2017 to bring global thought leaders, top speakers, and bestselling authors to Armenia — we are honored to host Daniel Sieberg this year.
Learn more Daniel Sieberg
Speaker, Entrepreneur, and Innovation Leader, 3x Founder, 2x Author
Daniel Sieberg is a global thought leader in branding, consumer behavior, storytelling, emerging technologies, and building trust in the age of distraction. With 25 years of experience across Google, Moody’s Analytics, Huawei USA, CNN, CBS News, ABC News, bestselling books, and multiple startups (ScreenGeni.us, GoodTrust, Civil), he combines deep tech fluency with strategic marketing and powerful narrative skills.
As a former senior executive and spokesperson at Google, Daniel helped shape global brand marketing efforts, co-led major campaigns such as Google Trends and Google Maps, supported high-impact product launches, and co-created the Google News Lab. He also appeared regularly on NBC’s Today Show.
As a former senior executive and spokesperson at Google, Daniel helped shape global brand marketing efforts, co-led major campaigns such as Google Trends and Google Maps, supported high-impact product launches, and co-created the Google News Lab. He also appeared regularly on NBC’s Today Show.
Exclusive Masterclass
with Daniel Sieberg
Held as part of CCF 5th Generation
Meridian Expo Center | April 17 | 13:00
Held as part of CCF 5th Generation
Meridian Expo Center | April 17 | 13:00
At Daniel Sieberg’s masterclass, participants will gain practical insights into how organizations can build cultures where people from different generations collaborate, grow, and create value together.
Sieberg will explain how modern companies develop flexible, engaging, and future-ready workplaces that strengthen motivation, enhance performance, and support long-term talent development. Drawing on his leadership experience at Google, Huawei, Moody’s, CBS, and CNN, he will share actionable frameworks and culture-building strategies applicable to teams of any size
A key part of the event will be a Q&A session, where attendees will have the opportunity to ask their own questions and receive tailored recommendations that address real challenges in management, teamwork, and organizational culture.
A key part of the event will be a Q&A session, where attendees will have the opportunity to ask their own questions and receive tailored recommendations that address real challenges in management, teamwork, and organizational culture.
Who is this masterclass designed for?
CEOs and founders
Who want to build a strong, future-ready organizational culture.
HR leaders and people managers
Working on engagement, retention, and cross-generational collaboration
Middle managers and team leads
Seeking practical tools to strengthen communication and team dynamics.
Business owners
Looking to modernize internal processes and enhance employee experience.
Learning & development professionals
Developing leadership and growth programs
Participation Fee
Limited seats available
Early Bird
Available until December 30.
Available until December 30.
35,000 AMD
Secure your spot at the lowest price.
Standard Price
Available from December 31 to February 28.
Available from December 31 to February 28.
40,000 AMD
- A great value before the final increase.
Final Price
Valid from March 1 to April 17.
Valid from March 1 to April 17.
50,000 AMD
- Last chance to join the masterclass.
Don’t miss this event
Need more info? Just give us a call.
+374 60 70 75 70
+374 60 70 75 70
Skill Event Marketing Company is a leading agency in event marketing and event production, helping brands and organizations achieve key business objectives through event-driven strategies, innovative solutions, and creative approaches. Founded in 2016, the company has established itself as a pioneer in crafting events that inspire, unite, and deliver measurable results for its partners. In 2024, Skill was included in the prestigious global index “Eventex Top 100 Agencies in Event and Experiential Marketing,” solidifying its status as an industry leader on both the local and international stage.
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